Thank you for your interest in our company, products and/or services. When you enter into a relationship of any kind with us, you entrust us with your information. The information set forth in this document (the "Privacy Policy") is important. Please read it carefully.
The purpose of this Privacy Policy is to explain to you what data we process (collect, use, share), why we process it, how we process it, your rights under the GDPR and how you can exercise those rights. In collecting this information, we are acting as a controller and are required by law to provide this information to you.
The protection and confidentiality of personal data is very important to us. Being fully aware that your personal information belongs to you, we do our best to store it securely and process it carefully. We do not provide information to third parties without informing you in accordance with the law. We do not make solely automated decisions with significant impact on you.
By visiting the Website, purchasing our products and/or services or interacting with us by any means and/or through any communication channel (e-mail, telephone, social networks, etc.), you agree to this Privacy Policy and consent to the use of your data for advertising or marketing purposes, as described below in the Marketing and Advertising sections. If you do not agree to what is described in this Privacy Policy, please do not use our services or products.
This Privacy Policy does not cover other third party applications and websites that you may reach through links on our website. This is beyond our control. We encourage you to review the Privacy Policy of any site and/or application before providing any personal data.
LUXURY EXPERT PARFUM SRL with registered office in Sat Balotesti Com. Balotesti, Sos. Unirii, Nr.29, Bl.P10, Sc.3, Et.P, Ap.21 registered with the Trade Register under no. J23175212023, fiscal code 47578079, phone +40 743 234 303, e-mail info@morphparfum.ro. is responsible for the processing of your personal data that we collect directly from you or from other sources.
According to the law, our organization is a personal data controller. In order to process your data securely, we have made every effort to implement reasonable and appropriate technical and organizational measures to protect your personal information.
According to the law, you, the natural person receiving our products and/or services, the representative or contact person of a company, a website visitor or a person in any relationship whatsoever with our company, are a "data subject", i.e. an identified or identifiable natural person. In order to be fully transparent about our data processing and to enable you to easily exercise your rights at any time, we have implemented measures to provide you with information, please see Sections 7, 10 and 11 of this document.
The protection of your personal information is very important to us. That is why we are committed to complying with European and national legislation on the protection of personal data, in particular Regulation (EU) 679/2016, also known as GDPR and the following principles:
Legality, fairness and transparency
We process your data lawfully and fairly. We are always transparent about the information we use, and you are properly informed.
Control is yours
Within the limits of the law, we provide you with the ability to review, amend, delete the personal data you have shared with us and to exercise your other rights. For more information, please see Sections 7, 10 and 11 of this document.
Data integrity and purpose limitation
We use the data only for the purposes described at the time of collection or for new purposes compatible with the original purposes. In all cases, our purposes are compatible with the law. We take reasonable steps to ensure that personal data is accurate, complete and up-to-date.
Security
We have reasonable security and encryption measures in place to protect your personal information as much as possible. However, please note that no website, no application and no internet connection is completely secure.
We may change this Privacy Policy at any time. All updates and changes to this Policy are effective immediately upon notice, which we will provide by posting on the Site and/or notifying you by e-mail.
If you have any questions or concerns about the processing of your data, or if you wish to exercise your legal rights in relation to the data we hold about you, or if you have any concerns about the way we handle any privacy issues, you can write to us at confidentialitate@morphparfum.ro
What information do we collect about you?
When you browse our website, send us a request by e-mail or contact us for any other purpose and through any other communication channel, you may provide us with the following personal data, which we collect directly from you or from other sources, such as:
Name and surname
E-mail address
Telephone number
Age
Address
Username
We collect most information directly from you (e.g., by filling out a form on the website). Most of the information is as described above, but there may be instances where we collect data from third parties (i.e., partners, advertising platforms), such as for example, purchase and interest information.
In addition to the information indicated above, we may also collect the following information, depending on the circumstances:
How you interact with our website(s) or advertisements (for example, information about how and when you access our website or what device you use to access our website);
Information provided when filling in forms or questionnaires;
Content of messages sent via messaging systems and e-mail;
Interactions between you and us on social networks (e.g. likes, shares, comments);
Information that we collect about you from other group companies or third parties who have obtained your consent or have another legal right to share this information with us (including publishing or advertising partners/platforms and data aggregators who have obtained that right).
If you make a purchase, certain payment information (card details) will be collected, but it will be stored by our processing partners in a way that we cannot read and cannot access. We will only be informed if the purchase was successful.
We may collect data through cookies or similar technologies such as:
IP address
Internet browser
Location
The web pages you access on our website
Why do we collect this information?
We collect personal information for the following purposes:
In order to conclude or perform a contract between you and us;
For product delivery;
To answer your questions and requests and provide customer service;
For marketing purposes, but only where we have your prior consent or where there is a legal exception to obtaining consent;
To provide and improve the services and products we offer;
To diagnose or fix technical problems;
To defend against cyber attacks;
For creating and/or maintaining accounts;
In order to comply with legislation, such as tax legislation which obliges us to keep accounting records for 10 years;
To establish or claim a right in court;
For analytical and research purposes;
For promotions and competitions;
To prevent crime, scams or fraud;
What is the legal basis for the processing?
We can use the following legal grounds, depending on the specific case:
Consent to the processing of personal data;
Please note, however, that if you are a customer of ours, we may send you promotional messages (direct marketing) about similar goods and services without the need for consent, pursuant to Art. 12 para. (3) of Law no 506/20014.
However, in all cases, you can object to direct marketing and/or withdraw your consent at any time by following the unsubscribe instructions in each email or by sending a written request to confidentialitate@morphparfum.ro
The processing is necessary for the conclusion or performance of a contract between you and us;
The processing is necessary for our legitimate interests or the legitimate interests of another party, unless your interests, rights or freedoms prevail.
Where we use legitimate interest, we carry out a legitimate interest analysis (balancing test) by which we balance our interest against your interests. Where our interests prevail, we will use legitimate interest. If your interests prevail, we will not use the legitimate interest, and to the extent that we fail to identify another fair legal basis, we will not carry out the processing activity.
The processing is necessary for the fulfillment of legal obligations (such as complying with tax legislation which obliges us to keep accounting records for 10 years or providing certain information to authorized public bodies and institutions);
In some situations, processing may be necessary to protect the vital interests of you or another natural person;
Please note that obtaining consent is not mandatory, and we will only proceed to obtain consent from you in situations where we fail to use another legal basis.
How long do we store data?
We store your personal data only for as long as necessary to fulfill the purposes, but not more than 5 years after the end of the contract or last interaction with us.
After the end of the period, personal data will be destroyed or erased from information systems or anonymized for scientific, historical or statistical research purposes.
Please note that in certain expressly regulated situations, we store data for the period required by law.
How do we share your information with others?
We may disclose your data, subject to applicable law, to business partners or other third parties. We make reasonable efforts at all times to ensure that these third parties have adequate safeguards and security measures in place. We have contractual clauses with these third parties so that your data is protected. In these situations, we will ensure that any transfer is legitimate, based on your consent or other legal basis.
For example, we may provide your data to other companies such as IT or telecommunications service providers, accountants, legal services and other third parties with whom we have a contractual relationship. These third parties are carefully selected so that your data is only processed for the purposes we indicate.
We may also share your data with business partners as part of a joint effort to provide a product or service.
Although unlikely, we may sell the business or part of the business in the future, which will include the transfer of your data.
We may also pass the data on to other parties with your consent or in accordance with your instructions, for example, if you exercise a portability request.
We may also provide your personal information to prosecutors, police, courts of law and other authorized state bodies, on the basis and within the limits of the law and following specific requests.
We will, within reasonable limits, ensure that your data does not leave the European Economic Area, but to the extent that we transfer data to countries outside the EEA, we will, in all cases, ensure that the transfers are legitimate, based on your explicit consent or other lawful basis.
To the extent that we have obtained your prior consent or you are already a customer of ours, we may use direct marketing and targeted advertising technologies, using information collected about you regarding your interests, preferences, purchases, age, location, etc. For example, we may send you emails, display advertisements within our website or on social media, or place advertisements on third-party websites, in apps or on other internet-connected devices.
What kind of data do we collect for marketing?
In order to conduct direct marketing or targeted advertising, we may use the following information:
Information collected through cookies and other similar technologies (location, device, browser, age, etc);
Your purchases, how you have interacted with our goods and services and the feedback we have received from you;
Age, country, region, gender;
Other information obtained from our third-party marketing partners, information they have obtained with your consent.
Marketing partners
Our marketing partners such as Facebook, Google and/or other agencies help us to deliver marketing to you based on information they collect directly from you and with your consent. In some cases, we even share new information we have collected from you. We ensure in all cases that these transfers are legal as explained in section 8.5. Our partners may place advertisements about our services and products based on data previously collected from you (interests, preferences) on other sites and/or services. Our marketing partners may also use the information collected about you to improve our services and/or algorithms (including artificial intelligence-based algorithms).
How can you stop direct marketing?
You can object to direct marketing and/or withdraw your consent at any time by following the unsubscribe instructions in each email ("unsubscribe" or "unsubscribe") or by sending a request to confidentialitate@morphparfum.ro)
To disable interest-based advertising, please see Our policy on the use of cookies.
What are your rights?
Your rights under GDPR are the following:
Right to withdraw consent
You may withdraw your consent to the processing of your data at any time by sending a request to this effect to confidentialitate@morphparfum.ro
Please note, however, that to the extent that we have identified another legal basis for processing your data, we will continue to process your data on the basis of that legal basis. We are legally able to use one or more grounds for processing your data.
Right to be informed about the processing of your data
Right of access to data
You have the right to obtain from us a confirmation as to whether or not we are processing personal data concerning you and, if so, access to that data and to the information referred to in Article 15(15). (1) of the GDPR.
Right to rectify inaccurate or incomplete data
You have the right to obtain from us, without undue delay, the rectification of inaccurate personal data concerning you.
Right to erasure ('right to be forgotten')
In the situations set out in Article 17 of the GDPR, you have the right to request and obtain erasure of personal data.
Right to restrict processing
In the cases set out in Article 18 of the GDPR, you have the right to request and obtain restriction of processing.
The right to transfer the data we hold about you to another controller ('right of portability')
In the cases set out in Article 20 of the GDPR, you have the right to request and obtain data portability.
Right to object to data processing
In the cases provided for in Article 21 of the GDPR, you have the right to object to data processing.
The right not to be subject to a decision based solely on automated processing, including profiling with legal or similarly significant effects on you.
The right to go to court to defend your rights and interests.
Right to complain to a Supervisory Authority
Please note:
You can withdraw your consent to direct marketing at any time by following the unsubscribe instructions in each email/sms or other electronic message.
If you wish to exercise your rights, you can do so by sending a written, signed and dated request to confidentialitate@morphparfum.ro
The rights listed above are not absolute. There are exceptions, which is why every request we receive will be analyzed to decide whether or not it is justified. If your request is justified, we will make it easier for you to exercise your rights. If the request is unfounded, we will reject it, but we will inform you of the reasons for the refusal and of your rights to lodge a complaint with the Supervisory Authority and to go to court.
We will try to respond within one month. However, the deadline may be extended depending on various aspects, such as the complexity of the request, the large number of requests received or the inability to identify you within a reasonable time.
If, despite our best efforts, we are unable to identify you, and you do not provide us with additional information to enable us to identify you, we are under no obligation to comply with your request.
Questions, requests and exercising your rights
If you have any questions or concerns about the processing of your information or wish to exercise your legal rights or have any other privacy concerns, you can write to us at confidentialitate@morphparfum.ro
