    {"id":862,"date":"2021-08-26T17:17:33","date_gmt":"2021-08-26T14:17:33","guid":{"rendered":"https:\/\/www.morphparfum.ro\/morph-axum-parfum-100ml\/"},"modified":"2026-01-31T09:57:04","modified_gmt":"2026-01-31T07:57:04","slug":"morph-axum-parfume-100ml","status":"publish","type":"product","link":"https:\/\/morphparfum.ro\/en\/morph-axum-parfum-100ml","title":{"rendered":"Morph Axum Eau de Parfum Unisex"},"content":{"rendered":"<h3>Olfactory Composition<\/h3>\n<h4>Top notes: clove, cumin, incense<\/h4>\n<p>The fragrance opens with hot and sacred notes. Cloves and cumin bring spicy intensity and incense gives ritualistic depth. A dense, rich yet refined start.<\/p>\n<h4>Middle notes: cashmeran, patchouli, champagne<\/h4>\n<p>The heart of the fragrance is sophisticated and modern. Cashmeran creates a soft, woody texture, patchouli adds character, and the note of champagne bursts the composition with unexpected effervescence. It is the contrast between oriental pomp and modern opulence.<\/p>\n<h4>Base notes: white musk, vanilla, ambergris<\/h4>\n<p>The finish is warm, lingering, sensual. Vanilla ennobles the composition with a fine sweetness, white musk binds the notes with softness, and ambergris gives stability and elegance.<\/p>\n<h3>Seasons &amp; Occasions<\/h3>\n<p>Axum shines in fall and winter, but can also be worn in spring, especially in the evening. It's the ideal fragrance for someone who wants to convey depth, power and a refined olfactory imprint. Perfect for elegant settings, dinners, cultural evenings or special occasions.<\/p>\n<h3>Target \/ Wearer<\/h3>\n<p><strong>Unisex<\/strong><\/p>\n<p>Axum is a fragrance with personality, for both women and men who want an intense but balanced olfactory signature. It's not about submissiveness, but refinement and intelligent contrast.<\/p>\n<h3>Description<\/h3>\n<p>The opening is heavy as a velvet curtain. Candles and cumin bring warmth, incense fills the air with solemnity. But from behind comes something unpredictable: a light, almost festive effervescence. Champagne, a rarely used note, creates an electrifying contrast with the heavy oriental base. Cashmeran encapsulates everything in a woody, slightly mineral texture. The finish is memorable: as ambergris wraps vanilla in a deep sweetness, and white musk adds balance. Axum doesn't want to impress with volume. It stands out through its architecture. It's that perfume you wear to a discreet dinner, a jazz concert or when you have something important to say. It doesn't raise its voice, but it's heard.<\/p>\n<h3>FAQ<\/h3>\n<p><strong>Is Morph Axum a luxury fragrance?<\/strong><br \/>\nYes. It's part of the Luxury Morph range, with a woody-condimenting, refined and intense composition.<\/p>\n<p><strong>Who is this fragrance for?<\/strong><br \/>\nFor those who want to express elegance with depth, atypical notes and sophisticated contrasts.<\/p>\n<p><strong>When is it recommended to wear Axum?<\/strong><br \/>\nEvening, fall and winter. At special events, in formal settings or when you want to be memorable.<\/p>","protected":false},"excerpt":{"rendered":"<p>Morph Axum Eau de Parfum is a luxury unisex creation with an atypical, intriguing and memorable olfactory construction. Inspired by the ancient kingdom of Axum in Ethiopia - a historic site of incense and spice trade - the fragrance blends classic oriental elements with contemporary accents. Incense, champagne and cashmeran: a bold but balanced contrast.<\/p>\n<p>Top notes: clove, cumin, incense<br \/>\nMiddle notes: cashmeran, patchouli, champagne<br \/>\nBase notes: white musk, vanilla, ambergris<\/p>","protected":false},"featured_media":19411,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[131,127],"product_tag":[],"class_list":["post-862","product","type-product","status-publish","has-post-thumbnail","product_cat-luxury","product_cat-parfumuri","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":[],"_links":{"self":[{"href":"https:\/\/morphparfum.ro\/en\/wp-json\/wp\/v2\/product\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morphparfum.ro\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/morphparfum.ro\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morphparfum.ro\/en\/wp-json\/wp\/v2\/media\/19411"}],"wp:attachment":[{"href":"https:\/\/morphparfum.ro\/en\/wp-json\/wp\/v2\/media?parent=862"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/morphparfum.ro\/en\/wp-json\/wp\/v2\/product_brand?post=862"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/morphparfum.ro\/en\/wp-json\/wp\/v2\/product_cat?post=862"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/morphparfum.ro\/en\/wp-json\/wp\/v2\/product_tag?post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}